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UK-Birmingham: Advertising and marketing services.

Section I: Contracting Authority

I.1) Name, Addresses and Contact Point(s):
The Birmingham Organising Committee for the 2022 Commonwealth Games Limited
One BrindleyPlace, Birmingham, B1 2JB, United Kingdom
Tel. +44 7951735849, Email: procurement@birmingham2022.com
Contact: Procurement Team
Main Address: https://www.delta-esourcing.com/, Address of the buyer profile: https://www.delta-esourcing.com/
NUTS Code: UKG

I.2) Joint procurement:
The contract involves joint procurement: No
In the case of joint procurement involving different countries, state applicable national procurement law: Not Provided
The contract is awarded by a central purchasing body: No

I.4)Type of the contracting authority:
Body governed by public law

I.5) Main activity:
Recreation, culture and religion

Section II: Object Of The Contract

II.1) Scope of the procurement

II.1.1) Title: B2022 Marketing & Creative Services Framework
Reference number: PRO.CMM.009

II.1.2) Main CPV code:
79340000 - Advertising and marketing services.
QA11-8 - For events
JA04-0 - For design


II.1.3) Type of contract: SERVICES

II.1.4) Short description: The OC is seeking to establish a new Framework Agreement for Marketing & Creative Services. There are multiple Lots, each for a specific work category:

żLot 1: Design Services
żLot 2: Creative Services
żLot 3: PR
żLot 4: Events
żLot 5: Mascot Design
żLot 6: Consumer Insights & Research
żLot 7: Customer Relationship Management

II.1.6) Information about lots
This contract is divided into lots: Yes

II.1.7) Total value of the procurement (excluding VAT)
Value: 3,050,000

Currency:GBP

II.2) Description (lot no. 1)


II.2.1) Title:Design Services
Lot No:1

II.2.2) Additional CPV code(s):
79822500 - Graphic design services.
79415200 - Design consultancy services.


II.2.3) Place of performance
Nuts code:
UKG31 - Birmingham

Main site or place of performance:
Birmingham


II.2.4) Description of the procurement: Birmingham 2022 is seeking a supplier that can deliver a complete design service for Birmingham 2022 to cover the design and production of; the Queens Baton Relay logo and visual identity, Cultural Programme logo and visual identity, Volunteer Programme logo, Education Programme logo and Games Pictograms. In addition, Design Services will include, but are not limited to; the design and production of partnership collateral, document templates, publications, event collateral, posters and banner design and production, city dressing design, venue look, digital design, print production, translation, photography and videography.

Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.

II.2.5) Award criteria:

Price - Weighting: 30


II.2.11) Information about options
Options: Yes
Description of these options:Option to extend the Framework for a further 12 months.

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: Budgets are indicative only.

There are no guaranteed volumes of work under this Framework.

Birmingham 2022 is seeking to appoint one Supplier to this Lot for the Framework duration.

II.2) Description (lot no. 2)


II.2.1) Title:Creative Services
Lot No:2

II.2.2) Additional CPV code(s):
79341400 - Advertising campaign services.


II.2.3) Place of performance
Nuts code:
UKG31 - Birmingham

Main site or place of performance:
Birmingham


II.2.4) Description of the procurement: Birmingham 2022 is seeking suppliers that can deliver a series of large scale strategic integrated marketing campaigns to help deliver its strategic Games time and legacy objectives. These will include but are not limited to; exploiting major milestones such as X Years to Go Celebrations, Games Mascot Launch, the recruitment of Volunteers (12.5k), the sale of budgeted Tickets (1million +) and public participation in the Queens Baton Relay. It is anticipated that these campaigns will be of national and international interest and that they will encompass all aspects of paid, earned and owned media including but not limited to; television commercials, outdoor advertising, digital content, radio commercials, print design and production, translation and direct mail.

II.2.5) Award criteria:
Not Provided

II.2.11) Information about options
Options: Yes
Description of these options:Option to extend the Framework for 12 months.

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: Budgets are indicative only.

There are no guaranteed volumes of work under this Framework.

Birmingham 2022 is seeking to appoint 3 Suppliers to this Lot for the Framework duration.

II.2) Description (lot no. 3)


II.2.1) Title:Public Relations (PR)
Lot No:3

II.2.2) Additional CPV code(s):
79416000 - Public relations services.


II.2.3) Place of performance
Nuts code:
UKG31 - Birmingham

Main site or place of performance:
Birmingham


II.2.4) Description of the procurement: Birmingham 2022 is seeking suppliers that can deliver local, regional, national and international public relations both proactively on a campaign basis and reactively throughout the period of the build-up to the Games.

Suppliers must be able to demonstrate capabilities in; media engagement strategy development, management of press office facilities, development of materials such as press releases, social content, photography and video, media event concept development and delivery, corporate communications, community engagement, influencer engagement, stakeholder mapping, crisis communications / management and talent management.

II.2.5) Award criteria:
Not Provided

II.2.11) Information about options
Options: Yes
Description of these options:Option to extend the Framework for 12 months.

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: Budgets are indicative only.

There are no guaranteed volumes of work under this Framework.

Birmingham 2022 is seeking to appoint three suppliers to this Lot for the Framework duration.

II.2) Description (lot no. 4)


II.2.1) Title:Events Services
Lot No:4

II.2.2) Additional CPV code(s):
79952100 - Cultural event organisation services.
92622000 - Sports-event organisation services.
92621000 - Sports-event promotion services.
79952000 - Event services.


II.2.3) Place of performance
Nuts code:
UKG31 - Birmingham

Main site or place of performance:
Birmingham


II.2.4) Description of the procurement: Birmingham 2022 is seeking suppliers that can deliver a series of small, medium and large-scale public and corporate events that support the objectives and key milestones of the Organising Committee in the build up to and during the Games.

Suppliers must be able to demonstrate capabilities in; event concept development, event planning, event management, event health and safety, event staffing, risk management, stakeholder engagement, community engagement, and the production of all associated collateral and promotional materials required to deliver the events.

This contract does not include the official Opening and Closing Ceremonies, Live Sites, the 2022 Cultural Programme or Medal Ceremonies.

II.2.5) Award criteria:
Not Provided

II.2.11) Information about options
Options: Yes
Description of these options:Option to extend the Framework for 12 months.

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: Budgets are indicative only.

There are no guaranteed volumes of work under this Framework.

Birmingham 2022 is seeking to appoint three suppliers to this Lot for the Framework duration.

II.2) Description (lot no. 5)


II.2.1) Title:Mascot Design
Lot No:5

II.2.2) Additional CPV code(s):
79930000 - Speciality design services.
QA11-8 - For events
79415200 - Design consultancy services.
QA11-8 - For events


II.2.3) Place of performance
Nuts code:
UKG31 - Birmingham

Main site or place of performance:
Birmingham


II.2.4) Description of the procurement: Birmingham 2022 is seeking a supplier that can deliver the Games Mascot, including but not limited to; creative strategy development, project management, character development, 3D design and visualisation, costume production, character training and character staffing.

The supplier must be able to demonstrate a strategic creative approach to Mascot design and production that will set the Games apart from other major international events.

II.2.5) Award criteria:
Not Provided

II.2.11) Information about options
Options: Yes
Description of these options:Option to extend the Framework for 12 months.

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: Budgets are indicative only.

There are no guaranteed volumes of work under this Framework.

Birmingham 2022 is seeking to appoint one Supplier to this Lot for the Framework duration.

II.2) Description (lot no. 6)


II.2.1) Title:Consumer Insights & Research
Lot No:6

II.2.2) Additional CPV code(s):
79310000 - Market research services.
79300000 - Market and economic research; polling and statistics.


II.2.3) Place of performance
Nuts code:
UKG31 - Birmingham

Main site or place of performance:
Birmingham


II.2.4) Description of the procurement: Birmingham 2022 is seeking suppliers that can deliver a variety of consumer insights initiatives, including but not limited to; depth interviews, focus groups, behavioural analysis and modelling, target audience identification and analysis.

Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.

II.2.5) Award criteria:

Price - Weighting: 30


II.2.11) Information about options
Options: Yes
Description of these options:Option to extend the Framework for 12 months.

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: Budgets are indicative only.

There are no guaranteed volumes of work under this Framework.

Birmingham 2022 is seeking to appoint one Supplier to this Lot for the Framework duration.

II.2) Description (lot no. 7)


II.2.1) Title:Customer Relationship Management (CRM)
Lot No:7

II.2.2) Additional CPV code(s):
48445000 - Customer Relation Management software package.
79413000 - Marketing management consultancy services.


II.2.3) Place of performance
Nuts code:
UKG31 - Birmingham

Main site or place of performance:
Birmingham


II.2.4) Description of the procurement: Birmingham 2022 is seeking a supplier that can deliver a complete customer relationship management solution that will include but is not limited to; CRM strategy consultancy and development, data warehousing, data management to include a single customer view, database analysis and segmentation, advice on acquisition and retention strategies, email development and distribution, text messaging and associated reporting and analysis.

II.2.5) Award criteria:
Not Provided

II.2.11) Information about options
Options: Yes
Description of these options:Option to extend the Framework for 12 months.

II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: No


II.2.14) Additional information: Budgets are indicative only.

There are no guaranteed volumes of work under this Framework.

Birmingham 2022 is seeking to appoint one Supplier to this Lot for the Framework duration.


Section IV: Procedure

IV.1) Description

IV.1.1)Type of procedure: Open


IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement: No


IV.1.6) Information about electronic auction
An electronic auction has been used: No

IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure
Notice number in the OJEU: 2019/S 164-402741



IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice: No

Section V: Award of contract

Award Of Contract (No.1)

Contract No: Not Provided
Lot Number: 1
Title: Design Services

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 14/01/2020

V.2.2) Information about tenders
Number of tenders received: 29
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
McCann Erikson Central Ltd, 01983874
Communications House, Highlands Road, Solihull, B90 4WE, United Kingdom
NUTS Code: UKG
The contractor is an SME: No

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: 600,000
Total value of the contract/lot: 600,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No


Award Of Contract (No.2)

Contract No: Not Provided
Lot Number: 2
Title: Creative Services

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 14/01/2020

V.2.2) Information about tenders
Number of tenders received: 29
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
McCann Erikson Central Ltd, 01983874
Communications House, Highlands Road, Solihull, B90 4WE, United Kingdom
NUTS Code: UKG
The contractor is an SME: No

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 900,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No


Award Of Contract (No.3)

Contract No: Not Provided
Lot Number: 3
Title: PR

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 14/01/2020

V.2.2) Information about tenders
Number of tenders received: 17
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: Yes

Contractor (No.1)
Gung Ho Communications Ltd, 03978424
Unit 9, 133-137 Newhall Street, Birmingham, B3 1SF, United Kingdom
NUTS Code: UKG
The contractor is an SME: Yes

Contractor (No.2)
Grayling Communications Ltd, 03140273
8th Floor, Holborn Gate, 26 Southampton Buildings, London, WC2A 1AN, United Kingdom
NUTS Code: UKG
The contractor is an SME: Yes

Contractor (No.3)
Pitch Marketing Group Ltd, 04143689
39-43 Brewer Street, London, W1F 9UD, United Kingdom
NUTS Code: UKG
The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 500,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No


Award Of Contract (No.4)

Contract No: Not Provided
Lot Number: 4
Title: Events

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 14/01/2020

V.2.2) Information about tenders
Number of tenders received: 24
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: Yes

Contractor (No.1)
Outdoor Places Unusual Spaces (OPUS) Ltd, 11487764
Lifford Hall, Lifford Lane, Kings Norton, Birmingham, B30 3JN, United Kingdom
NUTS Code: UKG
The contractor is an SME: Yes

Contractor (No.2)
DRP Holdings Ltd, 04519180
212 Ikon Estate, Droitwich Road, Hartlebury, Worcestershire, DY10 4EU, United Kingdom
NUTS Code: UKG
The contractor is an SME: Yes

Contractor (No.3)
Tony Ball Associates plc, 03857183
158-160 North Gower Street, London, NW1 2ND, United Kingdom
NUTS Code: UKG
The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 500,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No


Award Of Contract (No.5)

Contract No: Not Provided
Lot Number: 5
Title: Mascot Design

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 14/01/2020

V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
Rainbow Productions Ltd, 01936160
Unit 3 Greenlea Park, Prince Georges Road, London, SW19 2J, Prince Georges Road, London, SW19 2JD, United Kingdom
NUTS Code: UKG
The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 100,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No


Award Of Contract (No.6)

Contract No: Not Provided
Lot Number: 6
Title: Consumer Insights and Research

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 14/01/2020

V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
BMG Research Ltd, 02841970
Beech House, Greenfield Crescent, Edgbaston, Birmingham, B15 3BE, United Kingdom
NUTS Code: UKG
The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 100,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No


Award Of Contract (No.7)

Contract No: Not Provided
Lot Number: 7
Title: Customer Relationship Management (CRM)

A contract/lot is awarded: Yes


V.2) Award of contract

V.2.1) Date of conclusion of the contract: 14/01/2020

V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: Not Provided
Number of tenders received from tenderers from other EU Member States: Not Provided
Number of tenders received from tenderers from non-EU Member States: Not Provided
Number of tenders received by electronic means: Not Provided

V.2.3) Name and address of the contractor

The contract has been awarded to a group of economic operators: No

Contractor (No.1)
Goodform Ltd, 04359302
7 Olympus Court, Tachbrook Park, Warwick, CV34 6RZ, United Kingdom
NUTS Code: UKG
The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot: Not Provided
Total value of the contract/lot: 350,000
Currency: GBP

V.2.5) Information about subcontracting
The contract is likely to be subcontracted: No

Section VI: Complementary information

VI.3) Additional information: To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=468775431

VI.4) Procedures for review

VI.4.1) Review body
Royal Courts of Justice
London, WC1A 2LL, United Kingdom
Tel. +44 2079476000

VI.4.2) Body responsible for mediation procedures
Royal Courts of Justice
London, WC1A 2LL, United Kingdom
Tel. +44 2079476000

VI.4.3) Review procedure
Precise information on deadline(s) for review procedures: OJEU procedures include a minimum 10 calendar days standstill period at the point information on the award of the Contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing from the Contracting Authority before the Contract is entered into. If an appeal regarding the award of a Contract has not been successfully resolved the Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland). Any such action must be brought promptly.

VI.4.4) Service from which information about the review procedure may be obtained
Not Provided

VI.5) Date of dispatch of this notice: 16/03/2020






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