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Competitive Contract Award Notice

1. Title: GB-Birmingham: 100648 B2022 Media Planning
2. Awarding Authority:
Birmingham Organising Committee for the 2022 Commonwealth Grames Ltd
One Brindley Place, Birmingham, B1 2JB, United Kingdom
Tel. 07951 735849, Email: procurement@birmingham2022.com
Attn: Julie Oakley
3. Contract Type: Services
Sub Type: Other services.

4. Description: Advertising consultancy services. Media Planning to include:
┐Reviewing available evidence and research (client & industry data) as appropriate - to profile, define and quantify Birmingham 2022┐s target audience required to deliver Games objectives;
┐Recommending an integrated channel plan for the campaigns noted in the brief to ensure the OC is marketing the Games and each campaign to its fullest potential;
┐Developing the brief for the OC's media buying partner to the standard Government Communication Service format;
┐Proposing on-going research requirements to support and evaluate the marketing programme;
┐Work collaboratively with other Birmingham 2022 Marketing & Creative Services Framework suppliers as part of an integrated agency team.
5. CPV Codes:
79341100 - Advertising consultancy services.

6. NUTS Codes :
UKG - WEST MIDLANDS (ENGLAND)

7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: WEST MIDLANDS (ENGLAND),
8. Reference Attributed by the Awarding Authority: PRO.CMM.0008/101648
9. Awarded to:

MediaCom UK Ltd
124 Theobalds Road, London, WC1X 8RX , United Kingdom
Tel. 0161 240 8065
Attn: Paul Quayle
Value Cost: 200,000
Is Awardee likely to subcontract?: No Awarded to SME?: No
10. Date of Contract Award: 21/01/2020
11. Number of Tenders Received: 3
12. Other Information:
Other Information: The contract was awarded following a further competition using the CCS Communication Services Framework RM3796.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=483716786
TKR-2020324-PRO-16231193
Suitable for VCO: Yes
Period of Work Start date: 22/01/2020
Period of Work End date: 02/09/2022






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