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Competitive Contract Notice

1. Title: GB-London: Understanding user experience in digital identity use cases
2. Awarding Authority:
Department for Digital, Culture, Media and Sport
100 Parliament Street, London, SW1A 2BQ, United Kingdom
Tel. 020 7211 6000, Email:, URL:
Attn: DCMS Commercial
3. Contract Type: Services
Sub Type: Research and development services.

4. Description: Research services. Research consultancy services. Market research services. Social research services. The Department for Digital, Culture, Media and Sport (DCMS) needs to research the needs of digital identity users. We would like to appoint an organisation to carry out this user research on specific case studies on how these chosen groups feel / think etc. about digital identity. Our focus is to understand how DCMS could implement a digital identity that works for everyone, not just the identity providers, building trust in our users and maximising the uptake of digital identity products. This user research will build on the four case studies we have developed by considering specific experiences of individual users to identify where digital identity could be part of the user journey and how different demographics feel about this. The user research will also show consideration to how individuals experience inclusion testing this where possible with users either in interview or polling. For example, for users who lack a particular type of device, digital identity is not a benefit but a hurdle to be overcome to gain access to the services that are essential in everyday life.
5. CPV Codes:
73110000 - Research services.
73210000 - Research consultancy services.
79310000 - Market research services.
79315000 - Social research services.

6. NUTS Codes :

7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: UNITED KINGDOM,
8. Reference Attributed by the Awarding Authority: 102251
9. Estimated Value of Requirement: Category I: 50K to 100K
Currency: GBP
10. Deadline for Expression of Interest: 19/01/2021 12:00:00
11. Address to which they must be sent:

12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Tenders must be submitted via the Delta e-sourcing portal (see 2.19) to be received no later than 12:00hrs (GMT), Tuesday 19th January 2021 (the deadline for receipt of Tender Responses).

The estimated value of the requirement is in a range of 65,000 - 80,000 (excl VAT).
For more information about this opportunity, please visit the Delta eSourcing portal at:

To respond to this opportunity, please click here:
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 03/02/2021
Period of Work End date: 31/03/2021
Is this a Framework Agreement?: no

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