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Competitive Contract Notice

1. Title: GB-London: 101217 Research on the levels of advertising to children of high fat, salt or sugar (HFSS) products and brands on broadcast media and online
2. Awarding Authority:
Department of Digital, Culture, Media and Sport
100 Parliament Street, London, SW1A 2BQ, United Kingdom
Tel. 020 7211 6000, Email: commercial@culture.gov.uk, URL: https://www.gov.uk/government/organisations/department-for-digital-culture-media-sport
Contact: DCMS Commercial, Attn: Emma Aldred
3. Contract Type: Services
Sub Type: Research and development services.

4. Description: Research services. The Department for Digital, Culture, Media and Sport (DCMS) invites bids for research analysis on the levels of advertising to children of High Fat, Salt or Sugar (HFSS) products and brands on broadcast media and online, as defined by the Nutrient Profile Model and categories identified in the Public Health England (PHE) sugar and calorie reduction programmes, the associated revenues and the likely impact of further restrictions on both levels of exposure and commercial revenues.

The requirement is to undertake research and deliver a dataset on HFSS advertising on broadcast television and online. The requirement is to procure for a single time-limited exercise, to run from August to December 2018. The research will form an input into a government consultation due by the end of 2018. As part of the consultation process, it is envisaged that findings will be published.

This will include:

a. Developing a baseline of children's exposure HFSS advertising in the UK. Including a detailed breakdown of 2017 data for broadcast television and online.

b. Using this baseline data to model different HFSS restriction parameters to understand their impact on children's exposure, broadcasters and the advertising market.

A non disclosure agreement must be signed to access the tender documents and is available on https://www.delta-esourcing.com. You must register on this site to respond. If you are already registered you will not need to register again, simply use your existing username and password. Please note there is a password reminder link on the homepage. Please email signed NDA's to commercial@culture.gov.uk.

Tenderers must log in, go to your Response Manager and add the following Access Code: 24RK2GN733. Please ensure you follow any instruction provided to you.
5. CPV Codes:
73110000 - Research services.

6. NUTS Codes :
UK - UNITED KINGDOM

7. Main Site or Location of Works, Main Place of Delivery or Main Place of Performance: UNITED KINGDOM,
8. Reference Attributed by the Awarding Authority:
9. Estimated Value of Requirement: Category I: 50K to 100K
Currency: GBP
10. Deadline for Expression of Interest: 01/08/2018 12:00:00
11. Address to which they must be sent:
Department of Digital, Culture, Media and Sport
100 Parliament Street, London, SW1A 2BQ, United Kingdom
Tel. 020 7211 6000, Email: commercial@culture.gov.uk, URL: https://www.gov.uk/government/organisations/department-for-digital-culture-media-sport
Contact: DCMS Commercial, Attn: Emma Aldred

12. Other Information:
Other Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-GB-London:-101217-Research-on-the-levels-of-advertising-to-children-of-high-fat%2C-salt-or-sugar-%28HFSS%29-products-and-brands-on-broadcast-media-and-online/24RK2GN733

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/24RK2GN733
TKR-2018718-PRO-12830007
Suitable for VCO: Yes
Procedure Type:OPEN
Period of Work Start date: 13/08/2018
Period of Work End date: 21/12/2018
Is this a Framework Agreement?: no


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