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UK-Birmingham: Advertising and marketing services.


Preliminary Questions
This notice is for prior information only: Yes
This notice aims at reducing time-limits for receipt of tenders: No
This notice is a call for competition: No

Section I: Contracting Authority

I.1) Name and addresses:
The Birmingham Organising Committee for the 2022 Commonwealth Games Limited
One BrindleyPlace, Birmingham, B1 2JB, United Kingdom
Tel. +44 1234567890, Email: procurement@birmingham2022.com
Contact: Procurement Team
Main Address: https://www.birmingham2022.com/
NUTS Code: UKG31
Specifications and additional documents: As Above
I.2) Joint procurement:
The contract involves joint procurement: No.
The contract is awarded by a central purchasing body: No .

I.3) Communication
Further information can be obtained from: the above mentioned address

I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity:
Recreation, culture and religion

Section II: Object

II.1) Scope of the procurement - 1
II.1.1) Title: Marketing & Creative Services Framework
Reference number: PRO.CMM.0009 / 101656
II.1.2) Common Procurement Vocabulary:
79340000 - Advertising and marketing services.
QA11-8 - For events
JA04-0 - For design
II.1.3) Type of contract: SERVICES
II.1.4) Short description:
The OC is seeking to establish a new Framework Agreement for Marketing & Creative Services. There are multiple Lots, each for a specific work category.

żLot 1: Design Services
żLot 2: Creative Services
żLot 3: PR
żLot 4: Events
żLot 5: Mascot Design
żLot 6: Consumer Insights & Research
żLot 7: Customer Relationship Management (TBC)
II.1.5) Estimated total value:
Value excluding VAT (give figures only) : 3,050,000 - GBP
II.1.6) Information about lots:
This contract is divided into lots: Yes
Maximum number of lots that may be awarded to one tenderer: Not Provided
The contracting authority reserves the right to award contracts combining the following lots or groups of lots: Not Provided

II.2) Lot Description : 1
II.2.1) Title: Design Services
Lot Number: 1
II.2.2) Additional CPV code(s):
79822500 - Graphic design services.
79415200 - Design consultancy services.
II.2.3) Place of performance:
Region Codes:
UKG31 - Birmingham
II.2.4) Description of the procurement:
Birmingham 2022 is seeking a supplier that can deliver a complete design service for Birmingham 2022 to cover the design and production of; the Queens Baton Relay logo and visual identity, Cultural Programme logo and visual identity, Volunteer Programme logo, Education Programme logo and Games Pictograms. In addition, Design Services will include, but are not limited to; the design and production of partnership collateral, document templates, publications, event collateral, posters and banner design and production, city dressing design, venue look, digital design, print production, translation, photography and videography.

Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.

Birmingham 2022 is seeking to appoint one supplier to undertake this work on a call-off basis for the Framework duration.
II.2.14) Additional information
Budgets provided are indicative only, there are no guaranteed volumes of work.

II.2) Lot Description : 2
II.2.1) Title: Creative Services
Lot Number: 2
II.2.2) Additional CPV code(s):
79341400 - Advertising campaign services.
II.2.3) Place of performance:
Region Codes:
UKG31 - Birmingham
II.2.4) Description of the procurement:
Birmingham 2022 is seeking suppliers that can deliver a series of large scale strategic integrated marketing campaigns to help deliver its strategic Games time and legacy objectives. These will include but are not limited to; exploiting major milestones such as X Years to Go Celebrations, Games Mascot Launch, the recruitment of Volunteers (12.5k), the sale of budgeted Tickets (1million +) and public participation in the Queens Baton Relay. It is anticipated that these campaigns will be of national and international interest and that they will encompass all aspects of paid, earned and owned media including but not limited to; television commercials, outdoor advertising, digital content, radio commercials, print design and production, translation and direct mail.
II.2.14) Additional information
Birmingham 2022 is seeking to appoint three suppliers to this Lot.

Budgets provided are indicative only. There are no guaranteed volumes of work under this Framework.

II.2) Lot Description : 3
II.2.1) Title: PR
Lot Number: 3
II.2.2) Additional CPV code(s):
79416000 - Public relations services.
II.2.3) Place of performance:
Region Codes:
UKG31 - Birmingham
II.2.4) Description of the procurement:
Birmingham 2022 is seeking suppliers that can deliver local, regional, national and international public relations both proactively on a campaign basis and reactively throughout the period of the build-up to the Games.

Suppliers must be able to demonstrate capabilities in; media engagement strategy development, management of press office facilities, development of materials such as press releases, social content, photography and video, media event concept development and delivery, corporate communications, community engagement, influencer engagement, stakeholder mapping, crisis communications / management and talent management.
II.2.14) Additional information
Birmingham 2022 is seeking to appoint three suppliers to this Lot for the Framework duration.

Budgets provided are indicative only. There are no guaranteed volumes of work.

II.2) Lot Description : 4
II.2.1) Title: Events
Lot Number: 4
II.2.2) Additional CPV code(s):
79952100 - Cultural event organisation services.
92622000 - Sports-event organisation services.
92621000 - Sports-event promotion services.
79952000 - Event services.
II.2.3) Place of performance:
Region Codes:
UKG31 - Birmingham
II.2.4) Description of the procurement:
Birmingham 2022 is seeking suppliers that can deliver a series of small, medium and large-scale public and corporate events that support the objectives and key milestones of the Organising Committee in the build up to and during the Games.

Suppliers must be able to demonstrate capabilities in; event concept development, event planning, event management, event health and safety, event staffing, risk management, stakeholder engagement, community engagement, and the production of all associated collateral and promotional materials required to deliver the events.

This contract does not include the official Opening and Closing Ceremonies, Live Sites, the 2022 Cultural Programme or Medal Ceremonies.
II.2.14) Additional information
Birmingham 2022 is seeking to appoint three suppliers to this Lot for the Framework duration.

Budgets provided are indicative only. There are no guaranteed volumes of work.

II.2) Lot Description : 5
II.2.1) Title: Mascot Design
Lot Number: 5
II.2.2) Additional CPV code(s):
79930000 - Speciality design services.
QA11-8 - For events
79415200 - Design consultancy services.
QA11-8 - For events
II.2.3) Place of performance:
Region Codes:
UKG31 - Birmingham
II.2.4) Description of the procurement:
Birmingham 2022 is seeking a supplier that can deliver the Games Mascot, including but not limited to; creative strategy development, project management, character development, 3D design and visualisation, costume production, character training and character staffing.

The supplier must be able to demonstrate a strategic creative approach to Mascot design and production that will set the Games apart from other major international events.

Birmingham 2022 is seeking to appoint one supplier to undertake this work for the Framework duration.
II.2.14) Additional information
Budgets provided are indicative only. There are no guaranteed volumes of work.

II.2) Lot Description : 6
II.2.1) Title: Consumer Insights & Research
Lot Number: 6
II.2.2) Additional CPV code(s):
79310000 - Market research services.
79300000 - Market and economic research; polling and statistics.
II.2.3) Place of performance:
Region Codes:
UKG31 - Birmingham
II.2.4) Description of the procurement:
Birmingham 2022 is seeking suppliers that can deliver a variety of consumer insights initiatives, including but not limited to; depth interviews, focus groups, behavioural analysis and modelling, target audience identification and analysis.

There may be a requirement to include bi-annual population surveys to track the Games impact, this will be confirmed at tender stage.

Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.

Birmingham 2022 is currently seeking to appoint one supplier to undertake this work for the Framework duration; this will be confirmed at tender stage.
II.2.14) Additional information
Budgets provided are indicative only. There are no guaranteed volumes of work.

II.2) Lot Description : 7
II.2.1) Title: Customer Relationship Management
Lot Number: 7
II.2.2) Additional CPV code(s):
48445000 - Customer Relation Management software package.
79413000 - Marketing management consultancy services.
II.2.3) Place of performance:
Region Codes:
UKG31 - Birmingham
II.2.4) Description of the procurement:
Birmingham 2022 is seeking a supplier that can deliver a complete customer relationship management solution that will include but is not limited to; CRM strategy consultancy and development, data warehousing, data management to include a single customer view, database analysis and segmentation, advice on acquisition and retention strategies, email development and distribution, text messaging and associated reporting and analysis.
II.2.14) Additional information
Options are being considered for CRM however at this stage we are exploring inclusion of this service within this Framework Agreement.

Birmingham 2022 is seeking to appoint one supplier to undertake this work for the Framework duration.

Budgets are indicative only. There are no guaranteed volumes of work.

II.3) Estimated Date of publication
25/09/2019


Section IV: Procedure

IV.1) Description
IV.1.8) Information about Government Procurement Agreement (GPA )
The contract is covered by the Government Procurement Agreement (GPA) - NO

Section VI: Complementary Information
VI.3) Additional Information:
An optional online survey has been developed to gather views from the market. This closes on 16th September at 12.00: https://dcms.eu.qualtrics.com/jfe/form/SV_41NGnkk5LbLY7fD.

An optional Supplier Briefing Event will be held on 1st October 2019 in Birmingham. Each Tenderer may bring one member of staff. All those attending will need to cover their own expenses.

If you wish to attend, please contact Rachel.Stewart@birmingham2022.com by 26th September 2019, with the attendee name, organisation name, and which Lot(s) you are interested in.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./36N7W4G856

To respond to this opportunity, please click here:
https://www.delta-esourcing.com/respond/36N7W4G856
GO-2019822-PRO-15282018 TKR-2019822-PRO-15282017

VI.5) Date Of Dispatch Of This Notice: 22/08/2019



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